The Marketing Rule of 7

The Marketing Rule of 7 is a marketing maxim developed by the movie industry in the 1930s. The rule of seven simply states that it takes an average of seven interactions with your brand before a purchase occurs. It’s been proven over and over that the more positive contact you have with customers and prospects, the easier it is to develop and sustain relationships and, ultimately, close more sales. Prospects need multiple touches before they act upon a call to action.

• Seeing a social media post.
• Meeting at an industry event.
• Viewing a physical or digital ad.
• Receiving your company’s e-newsletter.
• Seeing your logo.
• Getting a phone call.
• A word-of-mouth mention.

At Just Shutters, our in-house marketing team ensures we reach our prospective customers on numerous devices and platforms, from our high-ranking website to national print advertising; we make sure they get those all-important ‘multiple touches’.