Last month we shared the news that Just Shutters had been shortlisted in two categories at the British Blind and Shutter Association Excellence Awards 2026.
We are now delighted to confirm that, at the awards evening held on 7 March, Just Shutters was announced as the winner of Best Retail Marketing Programme, a fantastic moment for everyone involved in the business.
The British Blind and Shutter Association (BBSA) is the UK’s national trade association representing companies that manufacture, supply and install blinds, shutters and awnings. The organisation promotes high standards of quality, safety and ethical trading across the industry.
The BBSA Excellence Awards recognise businesses that demonstrate outstanding performance and best practice across the sector. Winning this category is therefore a meaningful recognition of the marketing systems that support the Just Shutters franchise network and generate enquiries for franchise owners across the country.
A Fantastic Evening for the Industry
The awards evening brought together more than 240 professionals from across the blinds and shutters sector. Hosted by comedian Hal Cruttenden, the atmosphere on the night was celebratory and full of industry pride, with companies from across the sector gathering to recognise excellence and best practice.
When the Best Retail Marketing Programme category was announced and Just Shutters was named as the winner, it was a moment of genuine excitement for everyone connected with the business.
This category is widely considered one of the most important awards of the evening, recognising excellence across the retail side of the industry.
Strong Competition Across the Sector
This was a highly competitive category featuring well-known names within the industry.
The finalists included:
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Caribbean Blinds
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Shuttercraft
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Just Shutters
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The Scottish Shutter Company
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Barlow Blinds
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The Shutter Tree
Being shortlisted alongside businesses of this calibre was already a significant achievement.
Taking home the award made the moment even more special.
Recognition from Across the Industry
The response on the evening was incredibly positive.
Many industry colleagues took the time to offer their congratulations, including Michael Jones, CEO of Hunter Douglas, along with several members of his team.
It was clear that the result had been widely noticed across the sector, with many people sharing their support and recognition throughout the evening.
Moments like this highlight the reputation the Just Shutters network has built across the wider industry and provide a powerful vote of confidence in the marketing programme developed to support the Just Shutters franchise network.
What This Award Represents
Marketing plays a central role in the Just Shutters business model.
Rather than leaving franchise owners to generate demand entirely on their own, the business provides a structured marketing programme designed to build visibility, generate enquiries and support local franchise growth.
National campaigns, consistent brand presentation, digital and social marketing activity, and ongoing marketing support all work together to create a strong and recognisable presence across the country.
Winning Best Retail Marketing Programme confirms that this approach is not only effective, but recognised by the industry as leading the way.
A Win for the Entire Just Shutters Network
While the award recognises marketing, the reputation behind it is built by the entire Just Shutters network.
Every design visit, installation and satisfied customer contributes to the experience that customers associate with the Just Shutters name.
Through the way the business presents itself, the service delivered and the pride taken in every project, the whole network plays a role in building the reputation that makes moments like this possible.
This recognition belongs to everyone in the Just Shutters network, and we are incredibly proud to celebrate it together.
